See exactly what you get
Five documents for IT Business Solutions Ltd, a fictional Camberwell IT support firm, generated with the same tools you'd use. Real, unedited output: what you see below is exactly what came out, totals, typos and all (spoiler: the totals are right).
The quote and the invoice are the same job. QUO-0142 goes out at £5,460, a day of extra work is agreed, and INV-0207 bills £6,276. Every figure holds across all five documents. The company, its client and its VAT number are invented.
Migration and support quote
Quote Generator · 1 credit · inputs took ~90 seconds
A quotation with a validity date, deposit terms and an acceptance line. When the client says yes, one click turns it into the invoice below.
QUOTATION QUO-0142
From: IT Business Solutions Ltd, Suite 3, 88 Camberwell Road, London SE5 0EG
Prepared For: Hartley & Rowe LLP, 41 Southgate Chambers, London EC1V 9BX
Issue Date: 20 July 2026
Valid Until: 19 August 2026
| Description | Qty | Unit Price | Amount |
|---|---|---|---|
| Microsoft 365 migration: 12 mailboxes, including data transfer and testing | 3 | £680.00 | £2,040.00 |
| Cyber Essentials readiness assessment and remediation plan | 1.5 | £680.00 | £1,020.00 |
| New client onboarding: device audit, monitoring agents, documentation | 1 | £950.00 | £950.00 |
| Managed support retainer: 12 users, first month | 12 | £45.00 | £540.00 |
Subtotal: £4,550.00
VAT (20%): £910.00
Total: £5,460.00
Terms: 50% deposit (£2,730.00 inc. VAT) to confirm the booking, balance on completion. Migration work carried out over a weekend to avoid business hours downtime. Retainer begins on the first working day after migration sign-off.
Please confirm in writing to proceed with this quotation.
Project invoice
Invoice Generator · 1 credit · inputs took ~60 seconds
The quote above, billed after one agreed change: a second day of remediation. Four line items, VAT at 20%, payment terms, totals correct to the penny.
INVOICE INV-0207
From: IT Business Solutions Ltd, Suite 3, 88 Camberwell Road, London SE5 0EG
Bill to: Hartley & Rowe LLP, 41 Southgate Chambers, London EC1V 9BX
Issue date: 31 July 2026 Due date: 14 August 2026
| Description | Qty | Unit Price | Amount |
|---|---|---|---|
| Microsoft 365 migration: 12 mailboxes, including data transfer and testing | 3 | £680.00 | £2,040.00 |
| Cyber Essentials readiness assessment and remediation plan | 2.5 | £680.00 | £1,700.00 |
| New client onboarding: device audit, monitoring agents, documentation | 1 | £950.00 | £950.00 |
| Managed support retainer: 12 users, first month | 12 | £45.00 | £540.00 |
Subtotal: £5,230.00
VAT at 20%: £1,046.00
Total due: £6,276.00
Notes: Payment within 14 days by BACS, quoting the invoice number. One extra day of Cyber Essentials remediation was agreed with Priya Raman on 28 July and is included above. Late payment is charged at 4% above base rate.
Job description
Job Description Generator · 2 credits · inputs took ~2 minutes
A complete UK job ad with inclusive wording, structured for job boards, salary and benefits exactly as entered, nothing invented.
About IT Business Solutions
IT Business Solutions supports small professional firms across London, providing them with the kind of dedicated IT service usually reserved for much larger organisations. Our clients don't have IT teams of their own, so they rely on us to know their systems, their people, and their priorities.
The Role
As a 2nd Line IT Support Engineer, you would be the named engineer for around eight of our retained clients: small professional firms with 5 to 50 staff. You would own escalations from 1st line, manage Microsoft 365 and Intune environments, keep monitoring and patching in good health, and visit clients on site when something genuinely needs hands-on attention. You would also guide new clients through onboarding and Cyber Essentials certification.
Our clients know their engineer by name, so this role is as much about building relationships as it is about clearing the queue. You would be based in our Camberwell office three days a week, with client visits across London making up the rest.
Responsibilities
- Act as the named point of contact for around eight retained clients
- Handle escalations passed up from 1st line support
- Administer Microsoft 365 and Intune across client environments
- Monitor system health and manage patching schedules
- Visit client sites when issues require hands-on support
- Lead new clients through onboarding
- Guide clients through Cyber Essentials certification
- Build and maintain strong working relationships with client contacts
- Document technical issues and resolutions clearly for future reference
What You'll Need
- At least 3 years of experience in an MSP or internal IT role
- Confidence administering Microsoft 365
- Working knowledge of Windows Server and networking fundamentals
- The ability to explain a technical problem to a non-technical client, such as a solicitor, without jargon
- Strong written communication skills, able to document issues clearly after the event
Nice to Have
- Experience as a Cyber Essentials assessor
- Intune or Azure certification
- Familiarity with legal or accountancy sector software
Benefits
- 25 days holiday plus bank holidays
- Pension scheme
- A training budget, with the time to actually use it
- All certifications paid for
- On-call no more than one week in four, with an on-call allowance
How to Apply
If this sounds like the right role for you, please send your CV and a short covering note outlining your relevant experience.
Sales proposal
Sales Proposal Generator · 6 credits · inputs took ~2 minutes
A client-ready B2B proposal: their problem mirrored back, concrete deliverables, plain pricing and a low-friction next step.
Your Situation
Hartley & Rowe LLP is being let down by ad-hoc IT support. Email outages every few weeks are disrupting client work, nobody is confident where backups actually sit, and now a client is asking you to evidence Cyber Essentials. You need a named point of contact, dependable systems, and a security position you can put in writing when asked.
Our Approach
We become your outsourced IT department, not a substitute for a friend doing you a favour. That means one named engineer who knows your firm, proactive monitoring so faults are caught before they interrupt fee-earners, and a security baseline (Cyber Essentials) that's maintained as a matter of course, not scrambled together when a client asks.
Reporting is written for partners, not IT managers, so you always know where things stand.
Deliverables
- Unlimited helpdesk support for 12 users, with a named engineer and a 4-hour first response
- Proactive monitoring and patching across every device, catching most issues before they're reported
- Microsoft 365 management with monitored, checked backups, reported monthly
- Annual Cyber Essentials review and certification support, included as standard
- A monthly report written in plain English, suitable for partner-level review
- Onboarding and migration are quoted separately under QUO-0142
Timeline
Onboarding will be complete within two weeks of sign-off, covering setup of monitoring, backup verification, and handover to your named engineer.
Investment
£540 per month, covering unlimited helpdesk support, proactive monitoring, Microsoft 365 and backup management, and annual Cyber Essentials support for all 12 users.
This is a fixed monthly investment in reliable IT and a security position you can evidence whenever a client asks. Onboarding is a separate one-off cost, detailed in QUO-0142.
Why IT Business Solutions Ltd
We work with small professional practices who need IT that simply works, and who need to demonstrate proper security governance to their own clients. You'll have a named engineer who knows your firm, not a rotating helpdesk queue, and Cyber Essentials handled as part of the service rather than an annual scramble.
Next Steps
Confirm by email that you'd like to proceed, and we'll issue the onboarding schedule (QUO-0142) so your two-week migration can begin.
Terms & Conditions
- Fees of £540 per month are billed monthly in advance and due within 14 days of invoice.
- This proposal covers the services listed under Deliverables only; onboarding, migration, and any work outside these deliverables are quoted and charged separately (see QUO-0142).
- Any change to scope, such as adding users or additional services, will be confirmed in writing with an updated price before work begins.
- Either party may cancel the ongoing service with 30 days' written notice.
- This proposal is valid for 30 days from the date of issue.
Business plan
Business Plan Generator · 8 credits · inputs took ~4 minutes
The full eight-section plan, executive summary through risks, from one guided form. This is the complete, unabridged output.
Executive Summary
IT Business Solutions Ltd is a managed IT support and cyber security provider based in Camberwell, South London, serving small professional services firms across the capital. We look after solicitors, accountants, architects and design agencies with between 5 and 50 staff who have no in-house IT function but need dependable, plain-English support and a credible security position to satisfy their own clients and regulators.
Our model is built on a monthly retainer of £45 per user, covering unlimited helpdesk support, proactive monitoring, patching and Microsoft 365 management. This is supplemented by project work, billed at £680 per day, covering Microsoft 365 migrations, Cyber Essentials certification, backup and disaster recovery, and network and Wi-Fi installation. New clients pay a one-off £950 onboarding fee, and out-of-hours callouts are charged at £120 per hour.
We currently support 14 retained clients, generating approximately £7,600 a month in recurring revenue plus £2,000 to £4,000 a month in project work, giving an annualised turnover in the region of £115,000 to £140,000.
What sets us apart is simple and defensible: clients get a named engineer, not a rotating helpdesk queue, so the person who built their setup is the person who fixes it. Cyber Essentials is included within the retainer rather than sold as a separate project, fixed prices are quoted before work starts, and we operate on rolling 30-day terms rather than locking clients into multi-year contracts. This combination directly answers what our target market tells us it wants: fast, plain-spoken support and provable security credentials, without being tied down.
We are seeking £25,000 in funding to accelerate growth over the next 12 months, principally to fund a second engineer, strengthen our marketing and lead generation, and invest in the tooling needed to scale service delivery without compromising the personal, named-engineer approach that defines the business. On conservative projections, this investment supports growth from 14 to over 30 retained clients within 18 months, with the business remaining profitable throughout.
Company Description
IT Business Solutions Ltd is a private limited company operating from Camberwell, South London, providing managed IT support and cyber security services to small businesses across the capital, with a particular focus on professional services firms.
The business was founded to address a gap in the London small business IT market: most managed service providers either operate at a scale where clients become a ticket number in a queue, or they are sole-trader IT contractors without the resilience or security credentials that firms now need to satisfy their own clients, insurers and regulators. We sit deliberately in between, small enough to give every client a named, accountable engineer, and structured enough to offer proper monitoring, patching, backup and Cyber Essentials-aligned security as standard.
Our current client base of 14 retained businesses reflects our target market precisely: firms with no internal IT resource, typically 5 to 50 staff, in sectors where client confidentiality and data handling are commercially important, legal, accountancy, architecture and design. We assume, based on this existing base, that our typical client has around 10 to 15 users, consistent with the £45 per user retainer generating roughly £450 to £675 per client per month.
The company's stated purpose is to be the IT provider that small London firms recommend to one another because they were treated properly: quick answers, clear explanations, fixed prices, and no long tie-in contracts. This trust-based positioning underpins our growth strategy, referrals from existing clients and professional introducers (accountants, solicitors and insurance brokers who work with the same firms) are expected to be a primary source of new business.
Market Analysis
Market context. London has a large population of small professional services firms, solicitors, accountancy practices, architecture studios and design agencies, that fall in the 5 to 50 employee bracket. These firms typically have no internal IT capability but hold sensitive client data, making them increasingly exposed to cyber risk and increasingly required by their own clients, insurers, and in some cases regulators (particularly in legal and financial services) to demonstrate a defined security posture. We assume, based on wider industry commentary on UK SME cyber adoption, that a significant proportion of firms in this bracket still lack Cyber Essentials certification, representing a clear and growing opportunity.
Demand drivers. Three trends are increasing demand for our services:
- Client-driven security requirements. Larger corporate clients and public sector bodies are increasingly requiring their professional advisers to evidence Cyber Essentials or equivalent certification before engagement, pushing smaller firms to seek certification for the first time.
- Regulatory and insurance pressure. Professional indemnity and cyber insurance renewals increasingly ask pointed questions about patching, backup and multi-factor authentication, areas firms without dedicated IT support often cannot answer confidently.
- Frustration with existing providers. Many small firms are current or former clients of larger, impersonal MSPs or informal freelance IT contractors, and are receptive to a provider that offers accountability and plain English alongside technical competence.
Target customer profile. Our core customer is a partner, office manager or practice manager at a firm of 5 to 50 staff who:
- Has no in-house IT resource and relies entirely on an external provider.
- Wants problems resolved quickly by someone who understands their specific setup, not a fresh technician each time.
- Is being asked, with increasing frequency, to prove their security position to clients, insurers or panel appointments.
- Is wary of being locked into long, inflexible contracts with providers who are difficult to leave.
Competitive landscape. The competitive set includes large London MSPs offering broad service catalogues but typically requiring multi-year contracts and delivering support through rotating helpdesk teams, and sole-trader or very small IT contractors who offer personal service but often lack the resilience, documented processes and cyber security credentials larger clients now expect. Our positioning, named engineer accountability, Cyber Essentials included as standard, fixed pricing and rolling 30-day terms, addresses the weaknesses of both groups simultaneously and is, we believe, uncommon in the London small business IT market.
Market sizing (conservative, bottom-up assumption). Assuming several thousand professional services firms of this size operate across London, and assuming our realistic addressable share over three years is a few dozen clients rather than hundreds, our growth plans below (from 14 to over 30 retained clients within 18 months) represent a small, achievable fraction of the available market rather than an optimistic share-of-market claim.
Products and Services
Our offering is structured around a core recurring retainer, supplemented by defined project work, giving clients predictable monthly costs alongside the flexibility to commission larger pieces of work as needed.
Managed IT Support Retainer, £45 per user per month The core of our business. Included as standard for every retained client:
- Unlimited helpdesk support during business hours, delivered by a named engineer assigned to that client.
- Proactive monitoring of servers, workstations and critical infrastructure.
- Patching and update management across devices and systems.
- Microsoft 365 administration, including mailbox management, security configuration and licensing oversight.
- Ongoing progress toward, and maintenance of, Cyber Essentials certification, included within the retainer rather than billed separately.
Billed monthly, on a rolling 30-day agreement with no long-term tie-in.
Project Services, £680 per day Commissioned separately from the retainer, quoted as a fixed price before work begins:
- Microsoft 365 migrations (new tenants, mergers, platform switches).
- Cyber Essentials and Cyber Essentials Plus certification support for clients who require additional assurance beyond the retainer baseline.
- Backup and disaster recovery design and implementation.
- Network and Wi-Fi installation and upgrades.
New Client Onboarding, £950 one-off Covers full documentation of the client's existing environment, security baseline review, account and access setup, and transition of monitoring and patching into our systems. This fee reflects the genuine time cost of onboarding properly and ensures new clients are not cross-subsidised by existing ones.
Out-of-Hours Callout, £120 per hour Available for genuine emergencies outside business hours, billed in addition to the retainer, ensuring the core monthly fee remains predictable while still guaranteeing clients emergency cover when needed.
Pricing summary
| Service | Price |
|---|---|
| Managed IT retainer | £45 per user, per month |
| Project work (migrations, Cyber Essentials, backup/DR, networking) | £680 per day |
| New client onboarding | £950 one-off |
| Out-of-hours callout | £120 per hour |
This structure gives clients cost certainty for day-to-day support while allowing us to capture fair value for larger, discrete pieces of work, without ever surprising a client with an invoice they haven't agreed to in advance.
Marketing and Sales Strategy
Positioning. We market ourselves as the IT partner for small London firms who want to speak to the same person every time, know their costs upfront, and be able to prove their security position without being locked into a long contract. Every piece of messaging reinforces three pillars: named engineer accountability, Cyber Essentials included as standard, and fixed prices with rolling 30-day terms.
Primary channels.
- Referral and introducer network. Our existing 14 clients, and the accountants, insurance brokers and solicitors who work alongside them, are our strongest source of credible new business. We will formalise this with a modest referral incentive (for example, one month's retainer waived for a successful introduction) and regular light-touch contact with professional introducers.
- Local presence and networking. Camberwell and the wider South London professional community offer regular opportunities through local business networking groups, Law Society and accountancy body local branch events, and chamber of commerce activity. Face-to-face credibility matters strongly in this market and is a natural fit for a founder-led, named-engineer business.
- Content and search visibility. A refreshed website with clear, plain-English explanations of Cyber Essentials, fixed pricing and our service model, supported by basic search engine optimisation for terms such as "IT support for solicitors London" and "Cyber Essentials London small business", to capture firms actively searching for a provider.
- Direct, targeted outreach. Rather than broad advertising, we will run focused outreach to shortlisted firms matching our exact profile (5 to 50 staff, professional services, South and Central London), using a straightforward offer: a free, no-obligation review of their current security position against Cyber Essentials requirements.
Sales process. Enquiries are handled personally by a senior engineer or the founder, never passed to a call centre. A free initial review or consultation is used to build trust and demonstrate the plain-English approach before any commercial conversation. Proposals are issued with fixed onboarding and retainer pricing clearly stated upfront, consistent with our no-surprises positioning.
Retention strategy. Because we operate on rolling 30-day terms, retention must be earned every month rather than assumed. This is treated as a strength in our marketing but requires discipline internally: regular quarterly reviews with each client, proactive communication of patching and security work completed, and a genuinely responsive helpdesk are the mechanisms by which we expect to sustain low churn.
Assumptions. We assume a realistic new client acquisition rate of one to two new retained clients per month once additional capacity and marketing investment are in place, consistent with steady, referral-led growth rather than aggressive scaling.
Operations Plan
Team structure. The business is currently operated on a founder-led basis, with the founder acting as lead engineer and primary point of contact for all 14 clients. As client numbers grow, this concentration of delivery on one person becomes both our key differentiator and our principal operational risk, addressed below through planned hiring.
Following investment, we intend to recruit one additional field
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